Why Branding is Important
Recognition: Strong branding helps us stand out from the crowd, enabling Fitchburg State University to be easily recognized and remembered by students, faculty, and the community.
Reputation: Effective branding can enhance our reputation, helping to establish trust and credibility among prospective students, alumni, and partners.
Student Recruitment: A well-defined brand can attract and engage prospective students, helping to showcase the unique qualities and offerings of Fitchburg State.
Alumni Engagement: Strong branding fosters a sense of loyalty and connection among alumni, encouraging their active involvement in supporting the university's goals and initiatives.
Competitive Advantage: A distinct and well-executed brand can give Fitchburg State a competitive edge, helping it to differentiate itself from other institutions in a crowded educational landscape.
From product and event marketing to photography, digital content management, and public relations, we provide guidance, policies and consulting services to faculty, staff, and student organizations who require marketing strategies and materials.
Our staff coordinates with all university departments to plan and execute integrated marketing campaigns. The team also coaches departmental web content managers on best practices for the website and social media channels.
Mission Statement and Functional Role
The mission of the Office of Marketing and Integrated Communications is to support university initiatives for recruitment and retention of undergraduate, graduate, and continuing education students, to build recognition, advocacy and awareness leading to the strengthening of the Fitchburg State University brand image and institutional equity.
We develop and implement effective marketing strategies and promotional campaigns, collaborating with faculty, staff, students, and external partners of the university to promote the consistent use of Fitchburg State’s brand across all communication channels. Our team manages various channels adhering to branding and style guidelines, including the university website, social media platforms, blogs, print and digital collateral, media relations, video, digital assets database, and advertising, to effectively reach and engage our target audiences on behalf of the university. We also provide guidance and support to university units regarding branding, graphic design, and event promotion. The primary focus will center upon the furtherance of the university’s recruitment and retention efforts and the workload will be prioritized based on the mission statement.
Need marketing assistance for an upcoming event? Have a new program you want prospective students to know about?
Use the forms on this page to connect with Marketing and Integrated Communications to spread the word about the things you do!
If you have a story about how Fitchburg State has made a difference, whether you're a student, faculty member, staff, or alumni, we want to hear from you.
Fitchburg State University works with local, state and national media to promote news and information about the university and its respective departments and organizations. Use this form to submit the details of your request.
The resources on this page will help ensure that your web pages feature high-quality content while also meeting branding guidelines.
Presenting a strong visual identity is a critical part of our efforts to promote the university. This page lists our best practices and guidelines on how to accomplish that. You'll also find guidelines on how to establish a Marketplace storefront, including default images for storefronts.
Watch the video below for instructions on how to use SmugMug, our photo storage platform.
Do you need a visual for a flyer, PowerPoint presentation, or for your web page? Go to our SmugMug account to view our latest photos and videos from around campus.
When requesting for Google files to be shared on the university website it is imperative that they be submitted with a department as the owner of the file and not an individual. This helps to eliminate potential broken links on the site.
IT has created instructions to help with this process of transferring ownership of a file from an individual to a department account.
Meet our Staff
Kelly Norris, MBA '87, '09
Kim McCoy-Blauser '92
Bonnie McCullough '88, '94, '19
The Public Relations Office is a source of news and information about Fitchburg State University. Director of Communications and Public Affairs Matthew Bruun is the media contact for Fitchburg State and produces press releases on university events as well as articles for the University's publications. He is available to faculty and staff as a resource for writing and proofreading department publications.
Contact Matthew Bruun at email@example.com or 978.665.4694, or send mail to:
Marketing and Integrated Communications
Fitchburg State University
167 Klondike Ave.
Fitchburg, MA 01420
Public Records Requests
Requests for public records are handled in accordance with the Massachusetts Public Records Law. This law broadly defines "public records" to include "all books, papers, maps, photographs, recorded tapes, financial statements, statistical tabulations, or other documentary materials or data, regardless of physical form or characteristics, made or received by any officer or employee" of the state of Massachusetts. The information will be processed upon receipt, and the report will be emailed to the address provided in the request.
Fitchburg State University's designated Records Access Officer is Matthew Bruun, Director of Communications and Public Affairs.
Public Records Access Officer
Fitchburg State University
More information about the law can be found in the Guide to the Massachusetts Public Records Law (PDF).
Here are some of the ways we're talking about all the great things our students and faculty are doing: